THE WAYPOINT

Gaming Center

The Waypoint Gaming Center: Brand Design

Designing a brand and website concept for the gaming center in order to feel engaging and exciting in the gaming community.

Overview

The Waypoint Gaming Center is a bright, community-focused esports space designed to bring players together. Bold branding and energetic visuals help foster connection, excitement, and a strong sense of belonging. My vision for the brand was to instill the feeling of new wave arcade vibes while also being able to blend in the large variety of fictional stories and brands that are in the gaming sphere.

Tools

Figma
Illustrator
Photoshop

Social Media & Paid Ads

Website Design

The Waypoint Gaming Center website was designed to reflect the energy and community spirit at the heart of the brand. With bold visuals, dynamic layouts, and intuitive navigation, the site makes it easy for players to explore upcoming events, book sessions, and stay connected.

Every element—from the color scheme to the interactive features—was crafted to feel immersive, modern, and gamer-friendly, creating a digital experience that mirrors the excitement of being at Waypoint in person.