PXT Select Branding & Marketing
PXT Select is a science-based talent assessment that helps organizations look beyond resumes by measuring thinking style, behavior, and interests to make smarter, more confident hiring decisions.
Overview
PXT Select faces the challenge of communicating a data-driven assessment tool in a way that feels clear, relevant, and engaging to partners and prospective clients. I address this by translating complex information into cohesive visual systems, marketing materials, and social content that simplify and clarify the product’s value.
This approach strengthens brand recognition, increases engagement, and supports growth by making the offering more accessible and compelling to new and existing audiences.
My Role
Graphic Designer
Animator
Illustrator
UX/UI Designer
Website Brand Design
My transformation for the brand was focusing more on the people aspect of the product. The goal is to find the perfect fit for the position you need to fill. My goal was to create imagery of people happy in their role and attempt to limit the amount of personal view or bias that viewers can apply to the candidates. The product aims to take these negative aspects out of the process so my emphasis was to take those out of the marketing and design of the brand itself.
